Our story

Hi, I'm Marta. This is why.

I was born in Valencia, Spain, and I was tired of two things: wasting plastic every time I went shopping, and how every reusable bag out there looked, honestly, a bit ugly.

So I set out to make a bag that's kinder to the planet and still has style: small enough to live on your keys, beautiful enough to wear like a charm. Every single material we use is sustainable.

That's TOTÈCHARMS. Carry more, carry it beautifully.

Marta · Founder